Geoff Oddie
Front End Engineer
About Me
Jan 2025 - present
Technical Lead Wayward/Hyphen - Bellevue, WA
- Led frontend development for a large-scale affiliate marketing platform serving creators and advertisers, driving a 30% increase in campaign engagement through improved UX and data visualization.
- Built performance and campaign management tools using React, TypeScript, and Next.js backed by GCP + Python APIs, reducing reporting latency by over 40% and enabling real-time campaign analytics.
- Directed cross-functional collaboration with design and backend teams; implemented CI/CD pipelines and PR review standards that improved deployment success rates by 25% and shortened iteration cycles from weeks to days.
- Architected and led development of a comprehensive reporting dashboard visualizing millions of purchase records via D3/Chart.js; empowered marketers to track ROI and optimize spend, contributing to a 15–20% lift in conversion rates.
- Published and maintained a reusable component library on NPM, streamlining UI development across 5+ active projects, cutting new feature development time by up to 40% while ensuring consistent design and accessibility standards.
ReactTypeScriptNextJSTailwindWordpressGCPPythonHTML & CSS
Sept 2023 - Jan 2025
Technical Lead Instrument - Portland, OR
- Collaborated with cross-functional client teams to deliver 12+ marketing site enhancements using React and TypeScript, improving feature delivery speed by 30%.
- Integrated D3.js and GSAP to create interactive data visualizations, boosting user engagement by 25% on key marketing campaigns.
- Delivered a mobile-first, high-traffic “Year in Review” campaign site for Nike built with Remix and TypeScript, handling 500K+ visitors in the first week.
- Mentored 3 junior developers, maintaining high code quality through rigorous PR reviews and automated CI linting.
- Delivered a large-scale, data-driven visualization platform on-time and 15% under budget, improving analytics visibility across 4 global teams.
- Led cross-team collaboration to launch real-time livestream features for an AI client, resulting in a 40% increase in viewer retention.
ReactTypeScriptNextJSTailwindReduxHTML & CSSd3jsContentfulGraphQL
Oct 2010 - Aug 2023
Frontend Specialist Beyond, San Francisco, CA
- Partnered with design, engineering, and client teams to define requirements and implement custom user interfaces for companies including Google and Apple.
- Implemented a full-site overhaul for the e.inc platform using Next.js and integrated Contentful CMS, allowing for flexible content module management and streamlined editorial workflows.
- Developed interactive Google Smart Home demos and GSuite animations showcased at Google's HQ.
- Collaborated across global teams to deliver complex web applications using Agile practices.
- Built Google Training Application to assist sales associates in understanding and selling Google products in retail stores.
- Ensured broad browser compatibility and compliance with WCAG 2.1 standards by deploying multiple web-based solutions.
- Enhanced user education and engagement by developing animated, interactive applications for Google's Smart home devices.
- Received honorable mention at Webby Awards by developing applications using Angular and supplemented with Android applications using Cordova.
- Enabled users to design virtual homes and explore device enhancements by creating intricate animated interactive applications for Google's Smart Home devices.
- Developed and launched multiple websites and web applications within time and budget constraints while maintaining high standards for diverse ranges of high-profile clients.
ReactTypeScriptNextJSAngularJavascriptDjangoNode.jsPythonHTML & CSSContentfulGraphQLClosure
Aug 2009 - Aug 2010
Freelance developer Self Employed
- Executed end-to-end web project delivery for diverse clients by analyzing requirements and tailoring solutions using technologies such as WordPress, PHP, ASP.NET, and Flash animations.
- Customized web solutions for clients across multiple industries by engineering responsive interfaces, integrating third-party APIs, and refining existing codebases to enhance functionality and user engagement.
- Refined existing client workflows by streamlining content management processes, incorporating automated deployment solutions, and updating legacy platforms to bolster reliability and maintainability.
JavascriptActionscriptPHPHTML & CSS
March 2008 - March 2009
Flash Developer Pilotfish Digital
- Developed an engaging flash-based barbecue game for a major cleaning product, featured on local news.
- Designed and built various websites utilizing .NET as the backend technology.
- Collaborated with cross-functional teams to ensure project alignment and timely delivery.
Actionscript 1&2
Feb 2007 - March 2008
Flash Developer Duke Interactive
- Developed engaging online banner campaigns for high-profile clients, resulting in two award-winning projects.
- Constructed marketing websites for Nissan, showcasing the latest car models and their features.
- Created a health-focused marketing website for McDonald’s to address consumer concerns about their products.
Actionscript 1&2
April 2006 - Sept 2006
Flash Developer Victoria Real
- Developed engaging games and applications for high-profile clients, including England’s largest betting company and the BBC.
- Utilized Flash 8 and Eclipse with Actionscript2 to create interactive content that met client specifications.
- Collaborated with cross-functional teams to ensure project timelines and quality standards were met.
Actionscript 1&2
Jan 2006 - March 2006
Flash Developer FramFab
- Collaborated within a small team to develop a Flash application featuring six engaging games for tablet PCs.
- Utilized Eclipse for development, leveraging AS 2 and V2 Components to enhance user experience.
- Contributed to the project’s success by ensuring timely delivery and high-quality standards.
Actionscript 1&2
Jan 2000 - April 2005
Vignette Developer BT
- Developed advanced web applications utilizing TCL, HTML, JavaScript, and Flash to enhance user experience.
- Collaborated with content providers like BBC and The Times to integrate data from their APIs.
- Successfully built a Flash version of the BT Internet news portal, featured on the Macromedia (Adobe) website.
- Managed a small team of developers in Mumbai, India, overseeing outsourced projects to ensure quality delivery.
Actionscript 1&2HTML & CSSTCLVanilla JavaScriptSQL