About Me
I’m a developer passionate about crafting accessible, pixel-perfect user interfaces that blend thoughtful design with robust engineering.
My journey into tech began unexpectedly — I was studying Agriculture in the early ’90s when the internet first started to take shape. I became fascinated with what was possible and built my first commercial website in 1996 for a charter fishing company. From there, one project led to another, and my curiosity quickly turned into a career.
Early on, I joined a digital agency where I built sites on an ASP-based stack for a wide range of clients. That experience took me to Dublin, Ireland, where I helped create high-profile sites for the automotive industry, including Volkswagen.ie and Audi.ie. Later, I moved to London to work at British Telecom, then the UK’s largest ISP, where I contributed to the main BT portal — a one-stop destination for news, sport, and entertainment that served over four million users daily. The platform ran on Vignette CMS and TCL, offering me invaluable large-scale engineering experience.
After London, I spent several years freelancing for agencies across the UK, working on projects for BBC, McDonald’s, Disney, Nissan, and MTV. One highlight from this period was an award-winning interactive banner ad for Nissan that was recognized for best interactive design.
Eventually, I returned to South Africa to start my own company — taking on everything from client acquisition and design to development and delivery. Not long after, I moved to San Francisco, where I joined the digital agency Beyond. Over 13 years there, I collaborated with clients like Google, Facebook, and Apple, producing interactive experiences that combined storytelling with technology. A career highlight was designing and building interactive animations for Google G Suite, which were featured on the G Suite homepage and even projected in the main Google campus lobby in Mountain View— a surreal and proud moment.
More recently, I joined Instrument in Portland, drawn to their design-driven culture and creative ambition. There, I worked on projects for Nike and a major AI client (under NDA), serving as the top code contributor on a high-profile launch. Currently, I’m with Wayward, a company focused on affiliate marketing and ad-creation tools, where I continue to blend elegant design with scalable, data-driven engineering.
Across every project, my north star has always been the user. Whether building a global platform or a simple campaign tool, I focus on creating intuitive, enjoyable, and beautifully crafted experiences that make technology feel effortless.